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Go Beyond

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We’re a group of Archetypes setting a new standard, every single day.

You’ll hear us say a few phrases a lot in meetings. The most common is that  “we want to become an archetype for the agency of the future.” We also talk about our mission “to help people go beyond what they thought was possible.” Lofty ambitions, we know, but these goals, along with our values, combine to give us a strong sense of purpose.

We spend a lot of time reflecting on our values of “ambition,” “curiosity,” and “kindness,"  and working to ensure they shine through in every conversation we have and decision we make. Our clients - all of them in some way using technology to disrupt or define their category - feel it too. 

As we deliver this meaningful work while following our values, we like to think we’re blazing a trail for every other agency to do the same. And this is where the name we chose really starts to make sense.

Most importantly, our people embody our values. Collectively, we each contribute to a culture that strives for excellence, encourages learning and sharing, ignites creativity, and requires empathy and accountability to each other. 

We’re a group of “Archetypes," setting a new standard, every single day.

Our Values

Ambition is celebrated.

We celebrate our employees who demonstrate a strong desire to deliver the best work through determination and hard work. We celebrate those who take the initiative to find solutions.

Curiosity is encouraged.

We never stop asking why; in search of great insights we then go the extra mile to deploy. We are fascinated by our clients’ problems and are driven to find solutions no matter where they’ll lead us.

Kindness above all else.

We lend a hand without question because we are a team, upholding exceptional standards of compassion, empathy, and respect. Every day, we ask how we’ve helped someone else succeed.

Inclusion & Belonging

Our commitment to Diversity, Equity, Inclusion, and Belonging.

Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work.

We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.  Everyone should feel confident they can contribute in meaningful ways, are valued for their individuality, and feel a sense of belonging.

working @ archetype

Joanna Simon

Vice President (NA)

Archetype is a great place for working parents. Throughout our journey to parenthood, we were so grateful to have the amazing healthcare benefits offered by Archetype, including fertility benefits that made affording and navigating IVF a whole lot easier. The transition back to work after maternity leave has been wonderful thanks to policies and a company culture that is accommodating and supportive of working parents before, during, and after the newborn stage.

working @ archetype

Marion Monstuclat

Consultant (FR)

I feel fortunate to be part of an agency that values diversity and actively fosters it, creating a work environment where inclusivity and kindness are deeply rooted. I believe that curiosity and embracing different perspectives sparks our creativity, leading to incredible successes.

working @ archetype

Jayashree Sridharan

Senior Consultant (IN)

At Archetype, exponential growth is a given. With values like Ambition, Curiosity, and Kindness seamlessly woven into every interaction, every consideration, and every decision, all efforts transcend beyond just work. It always feels like we are part of something big, purposeful, and impactful, characterized by our commitment to building magnetic brands – propelled by the best of talent, resources, and intentions.

working @ archetype

Sophia Koay

Senior Consultant (MY)

Archetype is truly special. As someone who is neurodivergent, I feel incredibly valued here. My leaders see my strengths and work with me, not around my limitations. They provide mentorship to help me grow in areas I can develop while celebrating what I bring to the table. Plus, the honest conversations I have with them empower me to become a better leader myself.

working @ archetype

Remy Fresnel

Principal Consultant (NL)

To me, Archetype is all about people. We are encouraged to meet our colleagues across the world, learn from each other, and help and support each other. Having the opportunity to meet so many talented and inspiring people is awesome.

working @ archetype

Lily Roark

Account Executive (NA)

Archetype is more than just a workplace—it's a home where my passions and ideas thrive, fueled by ambition, curiosity, and kindness. As a queer employee, I'm not just embraced but actively supported to weave diverse narratives and grow on my professional journey. With unwavering backing, the agency propels my work, enabling me to amplify unique voices and craft innovative stories that ignite connection and drive change.

working @ archetype

Dominique Yeboah-Jackson

Account Executive (UK)

Being a part of Archetype means belonging to a vibrant and supportive community! I deeply value the collaborative atmosphere and the opportunity to work alongside talented individuals who inspire me daily. This, plus the company's commitment to innovation and growth, has provided me with meaningful challenges and opportunities, shaping the early stages of my professional development journey.

working @ archetype

Laura Blackwell

Content Consultant (UK)

As someone who is neurodivergent, I have rarely not felt inadequate at various points throughout my career. I don't know if I'll ever not feel this way in the corporate world. But the difference between Archetype and every other job I've had is that, for the most part, I feel like my personal development is guaranteed, and I'm empowered to progress in spite of being different. They actively seek out diverse perspectives and are always looking for incremental ways to do better. 

Transparency & Trust

At Archetype, we prioritize cultivating a culture of transparency and trust in every aspect of our operations. From our daily communications to our approach to compensation, including regular audits of gender pay gaps in North America, we are dedicated to ensuring openness and equity across the board. We leverage our live staff meetings worldwide and global Ask Me Anything (AMA) Slack channels, to provide spaces where our people can ask questions openly and receive candid responses from leadership.

Additionally, region-specific initiatives ensure that our values and commitment to transparency are upheld consistently across all offices.By fostering an environment where honesty and openness are valued, we not only strengthen the bond within our team but also build trust with our clients and partners. For us, transparency isn't a buzzword—it's essential to meaningful relationships and sustainable success.

A group image of one of Archetype's global teams
A group image of one of Archetype's global teams
A group image of one of Archetype's global teams
A group image of one of Archetype's global teams
A group image of one of Archetype's global teams

Connection

At Archetype, we believe in the power of connection, no matter where you are. With flexible working options across regions, whether hybrid or from different regional offices, our team stays closely connected. Weekly in-office collaboration days spark the energy of in-person teamwork, while a quarterly travel stipend ensures remote colleagues can join in.

And with Slack, we stay seamlessly in touch, enabling us to work together effortlessly from anywhere. By fostering connections, we create a stronger team and drive success together.

Work with us

We hire people who have left-field ideas. We work with minds that can carve stories from stone. If that sounds like you please do get in touch. We’d love to hear more about the way you think.

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