A strategic blend of PR and Social Media to elevate Cisco's market leadership in France
Since 2018, Archetype has supported Cisco's journey in France, enhancing brand visibility through PR and social media campaigns. We've heightened Cisco’s reputation and thought leadership on key topics like cybersecurity and hybrid work.
Archetype’s ongoing campaign targets top tech and business publications to boost Cisco's visibility and credibility. Recognizing the need for a unified digital presence, we manage Cisco's presence on X, LinkedIn, and Facebook. We launched the Instagram France account, highlighting their innovation and corporate responsibility. Our team also designs visual assets, including infographics and videos, ensuring each piece of content is engaging, shareable, and aligned with Cisco's branding.
Our work continues to increase media coverage, featuring Cisco in high-profile publications like Challenges. Our social media strategy has led to significant growth in followers and engagement. By positioning Cisco as a leading voice on critical issues, we are helping them to influence industry conversations and trends.
Our journey with Cisco demonstrates our ability to adapt and expand our services to meet the evolving needs of a global brand. By integrating traditional PR with a dynamic social media approach, we have elevated Cisco's brand and cemented its status as an industry leader.