Global compute platform leader Arm powers 99% of the world’s smartphones and millions of other devices from cloud servers to the intelligence of autonomous cars. Archetype has been Arm’s trusted public relations partner for almost seven years, with teams in the US, UK, and China acting as a critical extension of Arm’s internal communications group. We drive impactful media relations across major business publications, key technology outlets, and vertical press. Beyond traditional PR, our team supports Arm’s social media, events, and analyst relations programs.

A decade ago, Arm was key in ushering in the mobile era. Now, it has the world’s most ubiquitous compute architecture, touching 100% of the world’s population through the 300B+ chips shipped by its partners. Archetype has supported Arm throughout that journey, including its launch as a public company in 2023’s biggest IPO.

And that’s not all we’ve supported.

With the launch of the Neoverse brand in 2018, Archetype worked with Arm to build mindshare around Arm’s high-performance, power-efficient technology for powering data centers and supercomputers. Today, Archetype helps drive thought leadership and supports significant announcements such as the launch of AWS, Microsoft, and Google’s Arm-based custom silicon chips. It’s getting a lot of attention, netting increasingly high-profile business and tech coverage in The Wall Street Journal, Forbes, and CNBC, while ensuring that chip industry insiders are getting the in-depth news they need from publications like The Register and SiliconANGLE.

With the rise of self-driving cars and the shift to software-defined vehicles, Archetype saw an opportunity to raise the profile of Arm executives in publications such as Automotive World and Motor Trend, and land product news onto the pages of top-tier outlets like The Financial Times.

Arm’s Vision Day event, held in March 2021, marked an inflection point for the company with the launch of the Armv9 architecture, which changes the way the industry builds compute. Coverage secured includes TechCrunch, The Verge, AnandTech, EE Times and Fierce Electronics, among others.

In early 2022, Rene Haas became Arm’s CEO and Archetype supported raising his profile and positioning him as an important industry leader. Through strategic media interviews and speaking engagements, including thought leadership coverage in Axios, BBC, Fortune, Insider, The New York Times, Reuters, and The Verge, broadcast interviews with Bloomberg TV, CNBC, and Fox Business, and speaking opportunities at Collision, Fortune Brainstorm Tech, and WebSummit, we showcased Arm’s increasing leadership in infrastructure, automotive, and IoT and positioned Haas as the CEO to watch.

Looking into the future, Archetype is focused on positioning Arm’s heritage in high performance and power efficiency as the key to an AI-driven future. We are helping to drive a deeper understanding that wherever AI is—whether on-device or in the cloud — Arm is there.