Uncovering key insights to highlight the future of work with Asana

Partnering with Asana to understand how teams spend time at work and to pinpoint core challenges organisations face in a world transformed.

3k

unique page views

1.3+bn

media impressions

392%

YoY growth in report downloads

Insight

Through commissioning a global study of more than 13,000 knowledge workers, we aimed to identify where inefficiencies lie in a remote world, what the impact is, and how businesses can achieve resilience in 2021.

Integrate

To bring the insights to life, we designed a global report, a series of infographics and a host of social media assets to drive traffic to the Anatomy of Work landing page. Helping to inform a global marketing push, we localised materials for Australia, France, Germany, Japan, UK, US and Singapore and drove media relations in the UK, securing coverage in The Economist, Daily Telegraph and many more.

Impact

The core narrative from the findings supplemented the company’s overall talk track feeding into speaker events, owned content, sales materials and internal staff communications.