A former award-winning international magazine editor and journalist, Luke’s 20+ years’ storytelling experience has helped global brands such as Coca Cola, Microsoft and Vodafone to attract, engage and sustain audiences. He leads a highly creative digital, content and social team that run projects that deliver a specific output, such as owned editorial for blogs and thought leadership, or integrated strategies that inspire lead generation and brand awareness across the whole channel mix.

Tom is a Digital Marketing Director specialising in B2B tech with over 10 years' experience. He leads Archetype's digital team with projects spanning paid and organic social, SEM, and insight & analytics. With a career client list includes everything from seed-stage startups to "big 4" tech firms and everything in-between, Tom has a wealth of experience in driving impact, awareness, and business results for a wide range of organisations across the UK, US, and EMEA. He was previously a journalist with two of the UK’s leading national newspapers, and won the MHP 30 To Watch Young Journalist award in 2014.

Senior Digital Marketing Strategist with over 10 years' experience in delivering end to end digital marketing campaigns for both B2C and B2B clients. Specialising in industries such as fintech, data, sustainability, cyber security, biodiversity and more recently consumer ecommerce, I bring to the table a passion for team leadership, a focused outlook on client's specific industry needs and my ability to utilise different platforms and strategies based on trends and proven success tactics. If you need a guy with the youth to bring your brand to life on social media, but also the experience to deliver complex paid campaigns, then I'm your guy.

Ben Sillis oversees content, email marketing and first party data analysis for Archetype’s clients, helping to deliver best in class coverage on World Rugby’s website properties and email marketing channels, amongst other projects. Ben has worked in publishing for 15 years as a technology correspondent and editor, writing for publications including TimeOut, ShortList and The Guardian. Prior to joining Archetype, Ben was Group Editor of London content marketing agency Republic Publishing, where he contributed to, developed, launched and edited websites for clients including Channel Five’s The Gadget Show, Nokia, Vodafone and Sharp.

Athena supports the strategic direction and execution of Archetype's digital services in performance marketing. With extensive experience in paid campaign management and optimisation, Athena is deeply passionate about leveraging data to drive business growth. She specialises in paid search, paid social, measurement and tracking implementation, as well as data analytics. Throughout her career, she has successfully collaborated with a diverse range of clients, ranging from SMBs to global brands in e-commerce, DTC, OTT, and B2B sectors.

Passionate about storytelling and translating data into actionable insight; Mun’s skills span creative and analytical disciplines. The majority of her time is dedicated to crafting detailed creative briefs and executing campaigns across paid and organic social. Reporting and analytics is another area in which Mun lends her skills to Archetype across a range of accounts.

Ben is a seasoned social media expert known for his ability to drive unparalleled engagement and deliver exceptional results across various platforms. With a track record of boosting client satisfaction and surpassing key performance indicators, he adeptly oversees the day-to-day operations of our agency's digital services. Ben's adaptability, curiosity, and organisational prowess fuel his innovative approach, enabling him to stay ahead of trends and adapt strategies effectively. With a keen eye for design and a commitment to excellence, he seamlessly integrates creativity and strategy to ensure our clients stand out in the digital landscape.

Heading up the Web team, Andy has over 10 years experience in the industry. Starting off as a full-stack developer, before focusing on more backend technologies for a number of years, to growing and managing a team of developers working on 2 large successful SaaS products for the insurance industry. Andy has a passion for all things web, and is always looking to learn new technologies and techniques to help deliver the best possible solutions for our clients.

Ryan Letbe-Holder is lead developer at Archetype UK, focussing on front-end and UX, building infographics, data visualisations, B2B and B2C blogs and Newsrooms as part of the Web development team. Using the latest Web technologies, Ryan builds engaging, performant, user-friendly web experiences.

Tao is a full-stack web developer specialised in JavaScript. With a mixed background in art and graphic design, his focus is on delivering fully interactive and excellent quality web applications of all different kinds. His journey started at an early age doing interactive animations with Adobe Flash. He's also passionate about Linux systems and free software.

Aaliyah, now a junior web developer at Archetype, has transitioned from her previous role as an apprentice. Her journey into software development began during her teenage years, where she delved into the world of web design by experimenting with embed codes on blog sites and exploring front-end designs and graphic projects using Adobe software. Now, she actively contributes to client projects at Archetype, applying her growing expertise in both front-end and back-end development. As she continues to expand her knowledge and skills in web development, Aaliyah remains passionate about her work and excited for the opportunities ahead in her career.

A graphic designer with strong skills in communicating through design and visual. Her work is guided by a creative mind with a strong belief in design as a problem-solving tool. While very diverse, Tra’s expertise lies in creating branded content and crafting compelling data stories into its clearest and freshest visual form. She has worked on a diverse range of projects for brands like Asana, Starmind, Coursera and PSA Certified.

Digital Designer with a strong commitment to achieving goals and ensuring perfection. He places great concern on details and make a dedicated effort to ensure consistency throughout my work. Concentrated background as a free-lance Graphic Designer which exposed him to a range of different design disciplines. Striving to always deliver his best and placing himself in a position of learning and bettering himself. Big team player, with a positive mindset.

An experienced designer with more than 9 years at Archetype, adeptly translating content messages into impactful branded designs is central to her practice. Possessing key skills in data visualisation and a keen understanding of each client's branding, Kilo produces clear and easily comprehensible assets. Working on a range of B2B and B2C projects, with clients such as like Vanta, Fireblocks, and Starmind, delivering impactful results.

With a background in literature, Abby is passionate about copywriting, specialising in social media, content creation and brand messaging - bringing words to life and turning creative ideas into engaging narratives. Whether it's crafting storytelling ad copy, informative blogs, or leading an engaging social media campaign, Abby's skill set helps clients achieve their goals.

Knowledgable, professional and a creative thinker, Jodie brings 5 years of experience in B2B tech marketing to her role at Archetype. Proficient in ABM, digital, events, paid media and strategy, Jodie has a well-rounded skill set and is always looking for a fresh client challenge to solve. Having recently graduated from London South Bank University, Jodie merges academic insights with hands-on experience to fuel marketing ROI and campaign success for the clients she works with.

Mike Browne has almost 25 years of experience planning, editing and writing across a wide range of technology-based subjects. He has spent the last 20 years focussed mainly on mobile communications – from laptops through to telecoms and smartphones. As such he has worked with companies ranging from Microsoft to Intel, Vodafone, and Nokia. Currently, he manages successful social and content strategies intended to shape and deliver SEO engagement, lead generation, and brand awareness for a wide range of clients.