BAE Systems Applied Intelligence

Leading the fight against cybercrime

The perception of cybercriminals is far from reality, creating uncertainty – or worse yet, complacency – among businesses. We created six ‘personas’ dubbed The Unusual Suspects which detailed the characteristics, methods and motivations of the most common types of cybercriminals that businesses face.

We created visual and written content for use across all channels, direct communications with clients and prospects and at events. This included an infographic, landing page on the corporate website, a 360-degree video, and even a hologram that can be activated across any mobile device.

The campaign saw an increase in website traffic of more than 600% against the benchmark and 30 qualified enterprise leads, with coverage across top-tier titles including the FT, CIO and Reuters.

Building on the success of The Unusual Suspects launch, we went on to create “The Intelligence Network”, an industry initiative which brought together a global community of like-minded cyber professionals and industry influencers committed to creating a safer society in the digital age.

We launched the Network with a media roundtable at Tower Bridge with an accompanying industry report and manifesto – a series of commitments to bring about critical changes in leadership, culture, behaviour and processes to tackle the evolving threat posed by cybercrime.