Berlin is the beating heart of Germany's thriving tech and AI scene. In the first half of 2023, the number of start-ups in the federal capital increased by an astonishing 40 percent compared to the previous year. Berlin is now one of the most attractive start-up hubs in the entire country.
Prominent tech giants like Amazon, Tesla, and Zalando have also tapped into the city's potential for years. And last but not least, Berlin is the venue of IFA, one of the world's most important trade fairs for consumer electronics and household appliances. So, there are many good reasons for Archetype to finally establish a permanent outpost in Berlin!
In addition to the existing office in Munich, where a team of around 30 consultants is based, Archetype now has a presence in the exciting tech and start-up hub that is Berlin. This expansion comes on the back of many years of remarkable growth in both Germany and across Europe. With its vibrant ecosystem of established and emerging businesses, Berlin is the perfect location to continue this trend.
The new Archetype office will be led by Serge Reuter, formerly a Director at Archetype UK with over a decade of experience leading international PR programmes for global innovators such as Slack, Sony, DocuSign, Arm, and Salesforce. Now, Serge will be able to support start- ups, scale-ups and enterprises in Germany with his extensive experience in the PR industry.
At the hotspot for innovative tech companies
"Berlin is a perfect location to drive Archetype's brand promise 'Building Magnetic Brands'," explains Birgit Heinold, EVP Europe & Head of Strategic Transformation at Archetype and Head of Business in Germany. "The city is the hotspot for innovative tech companies and offers a unique blend of creativity, entrepreneurial spirit and international flair. We are very excited to expand our presence in Berlin and build more 'magnetic' brands."
Serge Reuter, Managing Consultant at Archetype, adds: "Berlin is an exciting melting pot of innovation and tradition. A city that stands for progress, individuality and creativity like no other in Germany. I am very much looking forward to working with companies in Berlin and Brandenburg to develop new, creative and effective communication campaigns."
For more information, please get in touch at helloberlin@archetype.co