Pickupp

Delivering success beyond Hong Kong

A startup with nimble competitors, Hong Kong-born logistics startup Pickupp wanted to raise market awareness and attract investors in its home city, as well as Singapore, Malaysia and Taiwan. To do this, the tech-first delivery service turned to Archetype HK for a powerful brand narrative and effective communications strategy.

First, we helped identify SMEs as the key audience, then crafted a compelling narrative with messages for each local market to ensure strong, consistent and localised storytelling across media. Being Pickupp’s first attempt at comms, we provided all spokespeople with media training, resulting in strong, consistent and localised storytelling across media.

Archetype also drove the funding journey with Pickupp. The company raised their series A funding in Nov 2020, followed by the series A+ funding in July 2021 and Series B in Dec 2021. We helped with funding announcements and led the investor liaison processes with regional investors across Hong Kong, Singapore and Taiwan. The announcements achieved strong results, including a Forbes Asia interview with CEO and co-founder Crystal Pang.

“As this is our first agency hire, it was crucial that we found a regional PR partner who truly understands our business and is aligned with our ambitious objectives as a startup for growth. We are impressed by Archetype’s commitment to our success, steering us towards the best strategy for our specific requirements. Rather than impulsively pushing product messages or giving robotic affirmatives to clients, Archetype counsels with guidance and candour.”

Crystal Pang, CEO and co-founder of Pickupp